01
Product and market
Choose what to build, who to serve, and what evidence deserves your attention.
Practice · Step 3 of 3
Make the startup decisions before the stakes are real.
Run a company through 24 months of product, hiring, runway, and fundraising decisions. See how each choice changes the next one, then leave with a scorecard you can discuss—not a made-up prediction of success.
One complete run is free with an account. Pro includes additional runs.
A 24-month decision lab
Every choice changes your operating room
1
Month 4 · Early traction
Invest in retention, widen acquisition, or protect runway?
2
Month 11 · Team constraint
Hire ahead of demand, narrow the roadmap, or delay the launch?
3
Month 18 · Financing pressure
Raise now, grow from revenue, or change the plan before cash tightens?
The scorecard explains the tradeoffs. It does not claim to predict real-world outcomes.
The formation journey
Move from curiosity to informed action.
Learn by deciding
This is a practice environment, not a startup quiz.
There is no single perfect route through a company. The simulation makes the tensions visible so founders and students can explain why they chose one tradeoff over another.
02
People and pace
Balance hiring, team capacity, and the cost of moving faster.
03
Cash and conviction
Manage runway, pricing, fundraising, and the tradeoffs behind each path.
How a run works
A repeatable loop for better judgment.
Use the same four-part loop in a classroom, accelerator, founder offsite, or solo practice session.
- 01
Read the situation
Start each round with the market context, company state, and constraints that matter.
- 02
Make the call
Choose a course of action without the comfort of a perfect answer.
- 03
See what compounds
Watch the effects move through customers, team capacity, cash, and strategic options.
- 04
Reflect with evidence
Use the final scorecard to explain the decisions you would repeat, revise, or avoid.
Choose the right starting point
Use the simulation on its own or as the capstone.
Starting with a market?
Browse public concepts and signals before choosing the company you want to operate.
Explore Discover
Starting with a company?
Map its problem, customer, model, and competitive position before the first decision.
Analyze a startup
Running a course or cohort?
Build the simulation into a structured learning sequence and compare reflections.
See education programs
Ready to practice?
Run the company. Then explain your decisions.
Start with one complete simulation run and use the scorecard to make the next conversation more specific.